Of all the connecting powers of the World Wide Web, the ability to connect buyers and sellers is nothing short of revolutionary. Homes now operate as businesses, with e-commerce driving costs down and increasing the reach of marketing. With the Web (and delivery), products are clicks away from being at our front door. And more than that, businesses are now creating products suited for the online market. Here are two examples of what I’m talking about:
First, we have healthy living. Conscious Box is an online subscription service that sends samples of “natural, non-GMO” products in a little box every month. There are three different boxes: classic (shown above), gluten-free, and vegan. Each monthly box brings new samples, too. The products range from shea butter to energy bars to Similasan’s Computer Eye Relief–I’m looking at you, techno-stress. If you fall in love with a sample, you can buy a full-size version on the site.
This is one business venture made entirely possible by the web: first, in finding healthy products to feature and promote; second, getting those products to consumers by streamlining payment (automatic, monthly, can cancel whenever) and delivery (also automatic).
Now, for the boys:
Dollar Shave Club
Just like Conscious Box, but for your face! Okay, not really. There are no samples, just awesome, streamlined product. For Dollar Shave Club, you choose one of three razors (2-blades, 4-blades, or 6-blades with trimmer) and, for their respective monthly price, you’ll get new blades and shave butter delivered to you at the start of each month. Dollar Shave Club exemplifies the epitome of e-commerce improving daily life. The price easily trumps the $20 pack of name-brand blades one can find at a local CVS, and the product comes to you rather than you going to get it.